Context
Local businesses that sell fruits and vegetables, best known as greengrocers, tend to lack a visual identity. We saw this as an opportunity to be pioneers on a non-existing market and design a brand system. Don Perón is a Mexican greengrocer that cultivates fresh and organic fruits and vegetables. The brand prioritizes healthy eating, product freshness, and a happy lifestyle.
Local businesses that sell fruits and vegetables, best known as greengrocers, tend to lack a visual identity. We saw this as an opportunity to be pioneers on a non-existing market and design a brand system. Don Perón is a Mexican greengrocer that cultivates fresh and organic fruits and vegetables. The brand prioritizes healthy eating, product freshness, and a happy lifestyle.
Don Perón is a made-up concept, currently on sale. To acquire this project, contact us at www.mysostudio.com.
Solution
We designed the brand's logotype from scratch, creating a thin, all-caps font, legible from any scale or distance. We also proposed the brand's mascot: A sympathetic pear, always ready to start the day off with a smile. Partnered with a harmonious color palette, we got the result of a full of colors, joyful brand.
We designed the brand's logotype from scratch, creating a thin, all-caps font, legible from any scale or distance. We also proposed the brand's mascot: A sympathetic pear, always ready to start the day off with a smile. Partnered with a harmonious color palette, we got the result of a full of colors, joyful brand.
First sketch
First approach to character design
Close-ups
Don Perón is a made-up concept, currently on sale.
To acquire this project, contact us at www.mysostudio.com.
